Matrix SoColor Hi-Definition Color Technology – Hi-Def Red Red

What it is: Take your hair color to the next level and beyond with Matrix SoColor HD Color Technology hair dye! It’s a permanent hair dye formulated with specialized hair color technology to give you electrifying results you’ve never seen before! It comes in several shades, like hi-def red violet, hi-def red red, hi-def copper red, and more. There’s a perfect shade for everyone. What it does: This permanent hair color penetrates the hair shaft to lift out the natural pigment and deposit hair color molecules. Use it with a developer for intensely vibrant results that last and last. What else you need to know: You can use this hair color in several ways. Add some exciting highlights to dark hair, do all-over color, or create an eye-catching ombre!What it is: HD COLOR TECHNOLOGY RED and COPPER provide a new level of brilliant yet wearable red and copper shades. Formulated with NEW electrifying Impact Dyes for increased vibrancy and exceptional long-lasting intensity – for hi-resolution red ahead of its time.