L’Oreal Paris Superior Preference Permanent Hair Color, UL51 Hi-Lift, Natural Brown

There’s a reason it’s called Excellence. Nothing protects or covers grays better since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is a beautifully crafted, long-lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color. L’Oreal Excellence Creme’s Exclusive Triple Protection System seals replenishment and conditions your hair for up to 8 weeks of protection. All that, and 100% gray hair coverage, even on stubborn grays. Compared to each leading competitor’s top-selling brand.

• SUPERIOR PREFERENCE PERMANENT HAIR DYE Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine
• FADE-DEFYING HAIR COLOR: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black
• L’OREAL PERMANENT HAIR COLOR: L’Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference to bold, stylish Feria, and gray-coverage from Excellence Creme
• LONG-LASTING HAIR COLOR: Get beautiful color from L’Oreal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover-up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
• L’OREAL PARIS INNOVATION: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hairstyle, skincare and cosmetics